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By | June 14, 2011 4:18 PM EDT

The Los Angeles Unified School District board is considering banning flavored milk in cafeterias as of July 1st.

According to superintendent John Deasy, plain milk is healthier as it contains less sugar.

While many parents are in support of banning chocolate and strawberry milk, some are worried that kids won't eat their lunches without it. 60% of milk cartons consumed by kids at school are flavored.

Jamie Oliver, a British food activist who is out to change the eating habits of America via his reality show "Food Revolution", released a statement Tuesday morning that he "couldn't be happier" with the possible ban of flavored milk.

"This is a giant step forward for the health and future of 680,000 kids in Los Angeles, and leads the way for more school districts around the country to follow," Oliver said.

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LAUSD's current dairy contract is set to expire at the end of the month.

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